Startup

Practical advice for founders and startups

Why Most Startups Fail: What the 2026 Data Actually Shows

The famous 90% failure rate measures venture-scale returns, not survival. Here is what current data shows about when startups die, why cash is only the final symptom, and the runway gap now manufacturing avoidable failures.

Start With a Paying Conversation, Not a Canvas

The first week of an idea is a scheduled conversation with a person who already spends money on the pain.

Unit Economics Is a Cohort, Not a Slide Average

LTV over CAC is only a decision if you name price, margin, churn, and the month the customer was won.

Tax Planning Starts With Nexus, Evidence, and Due Dates

Build an entity-by-jurisdiction tax map, reconcile book-to-tax differences, and fund dated obligations before evaluating incentives.